One Dog Product Worth Trying: LickiMat Classic Soother (for Calm + Mental Enrichment)

If your dog gets bored easily, eats too fast, or struggles to settle during noisy moments, one low-cost product worth trying is a lick mat—specifically the LickiMat Classic Soother.

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Quick verdict

Who it’s best for: puppies, high-energy dogs, and dogs that need help settling during grooming, crate time, or short owner absences.

Why it works: licking can be calming, and the textured surface keeps dogs busy longer than a normal bowl.

Price level: £ (budget-friendly compared with many enrichment toys)

Product at a glance

• Product: LickiMat Classic Soother
• Type: textured lick mat / slow enrichment feeder
• Best use: short calm sessions, crate association, grooming distraction
• Typical foods: dog-safe wet food, plain yoghurt (xylitol-free), mashed banana, soaked kibble paste

View LickiMat Classic Soother on Amazon UK

Why this product is worth trying

• Simple way to add enrichment: takes 1–2 minutes to prepare.
• Helps slow down fast eaters: spread food thinly so dogs lick instead of gulp.
• Useful in stress moments: thunderstorms, fireworks, post-walk wind-down, or before guests arrive.
• Easy to rotate: freeze different toppings for longer sessions.

How to use it (quick routine)

1. Spread a thin layer of dog-safe food across the mat texture.
2. For longer use, freeze for 20–60 minutes.
3. Offer in a calm place and supervise initially.
4. Keep sessions short at first (5–10 minutes).

Pros and cons

Pros

• Low cost and beginner-friendly
• Good for calm-focus training
• Works with many food types

Cons

• Not a chew toy (can be damaged by heavy chewers if unsupervised)
• Needs regular cleaning after sticky foods
• Some dogs need a short introduction period

Safety notes

• Always supervise until you know your dog won’t chew the mat.
• Avoid unsafe foods (e.g. xylitol-containing products, high-salt spreads).
• Lick mats are support tools, not replacements for walks, training, or vet care.

Related reads

• One Simple Dog Product Worth Trying: Snuffle Mat
• How to Calm an Anxious Dog at Night
• How to Care for Your Dog’s Teeth

Final take

If you want one practical enrichment product that’s easy to test this week, the LickiMat Classic Soother is a strong pick. It’s simple, affordable, and useful for both mental stimulation and calming routines when used properly.

FAQ

Can I use a lick mat every day?
Yes, many owners use it daily in short sessions as part of a balanced routine.

Is a lick mat the same as a slow feeder bowl?
Not exactly. There’s overlap, but lick mats focus more on licking enrichment and calming.

Can puppies use lick mats?
Yes, with age-appropriate foods and supervision.